This month I would like to focus on a new technology instead of a product.
Augmented reality is a process of taking video footage and super-imposing computer generated graphics on top of it in real-time, making it possible for much more immersive applications and game on mobile phones, pda’s, in cars and on a pc or console.
It works by using a pattern or picture that the computer recognises, then the computer layers it’s graphics on top of that picture and makes the adjustments for movement and rotation according to where you move the graphic.
Augmented reality is currently in the early stages of development, but is looking very promising as the next big thing. There is not a lot to say about Augmented Reality, the videos below better demonstrate how it works.
It is being used by some advertising agencies to promote new movies and products.
Example: (you will need a webcam)
Site for the new transformers movie:
Weareautobots
It is hoped that is will help businesses sell products and services.
Example:
An Augmented reality business card:
Youtube
Make magazines and ads a lot more interesting.
Example:
An Augmented reality magazine:
It opens up a whole new way to play video games
Example:
An Augmented reality IPhone game:
Youtube
And use GPS
Example:
An Augmented reality IPhone GPS App:
Youtube
Even the big game companies are starting to use it
Microsoft – Project Natal (Youtube) (not quite the same, but it uses the same technology)
Sony – Eyepet (Youtube)
With new handheld device technology implementing built in camera and GPS capabilities, we should start seeing a lot more of this technology in smaller products in the next few years.
Images from: blog.360dgrs.nl, designboom.com & geeky-gadgets.com
Chris Thursfield
